Chris Vasquez
loves to share
I'm a product person and designer who has built tools used by hundreds of thousands of creators to make a living.
Along the way I've made mistakes, run experiments, & learned a ton of lessons I'd love to share.
Sign up to stay up to date with what I'm learning (I'll send an email right away so you can reach out directly if you'd like to connect).
About me.
I'm the chief product officer at AWeber. I get to work with a team of product managers and designers to create tools and experiences that enable entrepreneurs, bloggers, podcasters and businesses to connect with their audiences in remarkable ways.
I'm passionate about building things that enable people to build businesses around their passions and almost equally passionate about identifying and helping to unlock super powers in product people. The center of the Venn diagram between those passions is an obsession with experimentation as a means for unearthing insights of all types.
Some of the places I've shared.
🗓 2022
TravelCon
Going Beyond the Blog with Email
Community, Email Marketing, Creator Economy
Andrew Prawl from The Busy Traveler and I talked about how to build an audience, identify super fans, and grow a community around your content. It was an absolute blast.
B2SMB Leader's Forum
Experience Over Function: How CE Will Make or Break B2SMB Offerings
Product Design, Product Management, Team Culture
How do you build a product where you balance function and experience effectively without spending 2x the time? I'm not going to pretend it's easy, but it is possible if you put customer feedback first in your product development process.
🗓 2021
Podcast Movement University
Turning Fans into Friends - Actionable Steps to Turn Your Listeners into a Community.
Community, Email Marketing, Creator Economy
Growing an audience is hard, especially when you're trying to do it on your own. Learn to identify your super fans, connect with them and connect them to each other, and build a community outward from there.
B2SMBI Leaders Forum
All Together Now: Nurturing Small Business Communities.
Community, Team Culture, Product Lead Growth
A lesson in how we're building a connected community of customers who help each other, inspire each other, and keep each other accountable.
🗓 2020
B2SMBI SmallBizAid
How we built Pivot Packs to help Small Businesses move online due to the pandemic.
Community, Product Management, Creator Economy
An overview of how we quickly developed and evolved resources for creators and small businesses to get online in the wake of Covid-19.
Litmus Live
Building a Newsletter that is Strange and Wonderful
Email Design, Choice Architecture, Email Marketing, Surveys
Newsletters are experiencing a renaissance. I took some time to help people identify their unique style and offer and turn it into an interesting newsletter.
🗓 2019
Litmus Live
Making Fun of Email (or, making email fun)
Choice Architecture, Gaming, Surveys, Email Design
A collaborative session with @Nico_G on introducing game elements into all sorts of emails.
"The structure was brilliant. Excellent job breaking down the facets of game design as it relates to email then wrapping with lean product management. Very accessible, actionable, and inspiring!"
Podcast Movement
Growing Your Podcast (and Revenue) Using Email Marketing and Automation
Marketing Automation, Email Marketing, Community, Creator Economy
A four hour workshop with @mjnesta where we helped folks who didn't have an email strategy define and set up a lead magnet and onboarding campaign and helped folks who did have an email strategy optimize it.
TravelCon
How to Use Email to Grow Your Business
Email Marketing, Community, Creator Economy
An introduction to newsletter creation, growth, and automation. It was a ton of fun.
Localogy
Pathways to Success Through Personalized Onboarding
Marketing Automation, Choice Architecture, Onboarding, Product Design
I walked a room full of product people through our history of experimenting with making our onboarding (in app and email) more personalized.
Podfest
How to Turn Passive Listeners into Active Subscribers with Email
Community, Email Marketing
A session on channel shifting podcast listeners to active, engaged community participants and customers.
Spots PodCon
How to Use Email to Grow Your Business
Email Marketing, Creator Economy, Audience Growth
🗓 2018
Philly Tech Week
Don't Tell me What to Do - Getting Comfortable with Data-Assisted Design
Data Analysis, Product Design, Choice Architecture
TravelCon
Going Beyond the Blog with Email Marketing
Community, Email Marketing, Creator Economy
🗓 2013
Video Summit
Video Marketing Campaign Case Studies
Advertising, Video Production, Marketing
I know this is from a while ago, but I used to get to help make commercials and this is one of the ones that made me proudest.
Whoa! You made it all the way to the bottom.
Sign up to stay up to date with what I'm learning.
I'll send an email right away so you can reach out directly if you'd like to connect.